Say, you are another business owner who still doubts whether you need to have an online store or not. No worries, the truth is you are not alone with this dilemma. It’s understandable as web development can be time consuming and costly.
But you must open up to the reality that we are now living in the age where Digital Darwinism is laid in front of us as we live each day of our lives. People look for sellers online and note; they don’t just look, they buy. That is why you don’t need to contemplate about having an online store.
Still not convinced? Well, read these pointers before you decide to say No to e-commerce.
First, there is the benefit of getting new customers from major search engines like Google and Yahoo.
Potential customers these days, even you, do “search” online when looking to buy a certain product or service. As a business owner, your aim is to drive these customers to your e-commerce site. Your website’s job is to hook the attention of those prospective customers. Getting the attention of your potential customers means you need to have catchy product content, catchy product images, easy-to-navigate site menus, attractive website design – just to name a few. For that, you will need a reliable web development company who applies strategic marketing logic to create an e-commerce website based on your needs.
With an e-commerce site, there will be no more of the usual geographic and business hours limitation.
While a physical store limits you to only entertain customers who can visit your physical store, being on the Web lets almost anyone from anywhere in the world purchase your product. In addition, an e-commerce site let’s potential customers buy your product whenever they want as accessibility to your website is available 24/7.
Provide the best convenience to your clients/customers
When it comes to your customers, you only want the best for them. With your e-commerce site’s presence, you make their shopping experience even better. They can order products through your website and your courier will deliver the orders to your customer’s house. Payments can also be done through your website.
Everything is easier on your end.
Bargains, deals and coupons can also be posted online which makes it easier for you to track as everything is handled electronically. Customer service is even better as your customers can directly contact you through your site.
Lastly, don’t forget to leverage the power of mobile commerce (m-commerce)
As per statistics, more than fifty percent of those who browse the Internet use their mobile phones. That simply means that majority of the searches on the Web are coming from mobile devices, hence, your e-commerce site should be mobile-ready. That can be done using responsive design as offered by mobile web development company like KaJ Labs.
So why should you have an eCommerce website for your business? The answer is actually quite obvious; increase of sales and brand growth. Your customers are looking for your products. Let these products of yours be found! read more