4 Essential SEO Techniques for 2015

by on February 10, 2015 , No comments

Let’s talk about SEO, and how it has grown into a strategic marketing trend that is helping business owners in almost every industry. Although all companies want a first-page rank on Google’s search results, modern SEO is a highly technical process. Still, it can be a profitable strategy for most companies, especially those who stay up to date with the latest trends. We’ve compiled a list of SEO techniques that will continue to be effective through 2015.

  1. Use Competitive Insights to Attract Your Audience

Competitor analysis is a key component in any effective SEO strategy. Just like it sounds, this involves assessing what your company’s competitors are doing to improve organic ranks and attract visitors.

One of the main factors in earning high ranks on Google is having links to your website from authoritative sources. With a trusted SEO company, is easy to see which websites are linking to your competitors’ pages. You can then try to obtain links to your page from these sites by reaching out to them directly. Sometimes, all you have to do is offer to publish a guest blog post.

Here are other questions you can ask when analyzing your competitors:

  • How fast is their site loading?
  • How have they organized their sitemap?
  • How many links are going to their website? From how many domains?
  • What keywords are they targeting?
  • What types of media are they using to generate traffic?

Ultimately, your goal is to learn why your competitors are successful. You can use that information to develop an SEO strategy to outperform them.

  1. Align SEO and Content Teams

Your entire SEO campaign should revolve around the experience of your target audience, which is why useful content is essential for SEO. There are several types of media under the umbrella of “content marketing” including blog posts, web content, videos, infographics, and podcasts. Using these media to enhance your visitor experience—more specifically, to solve their problems—is a critical part of earning organic ranks.

Your company does not necessarily need to use every type of media to attract visitors. While using each kind of media will bring variety and novelty to your site, learning which media types appeal to your audience specifically is beneficial. By using only certain kinds of media, you can help save a lot of money, and better serve your audience and their interests.

  1. Prioritize Mobile SEO

If you don’t have a mobile strategy, you don’t have a future strategy. Although this statement might be a little dramatic, it has never been truer than in 2015, the year in which tech giants predict an increasing number of companies will learn how to mobilize their revenue-generating processes, like making purchases and depositing checks. People spend more time on mobile devices than on any other platform, and a mobile marketing strategy should be a priority for SEO. In 2015, all websites that hope to rank well in organic results must be mobile compatible. Otherwise, they are losing out on a lot of potential traffic. Also, it is likely that their bounce rate will increase, which could adversely affect their Google page-rank.

  1. Conversions

Some SEO firms may tell you conversions are old news, and not as important as page views or bounce rate, they would be wrong. Conversions are the most valuable metric in SEO. When a visitor comes to your website and does what you want them to do, that’s a conversion. If you run an ecommerce site, the moment a visitor buys something that’s a conversion. For a hotel it would be the moment a visitor makes an online reservation. If you run a website for a law firm a conversion wouldn’t be an online sale, but might rather be getting a visitor to fill out an online form requesting more information. If you’re an architect it might be getting a visitor to your website to pick up the phone and call the number they found on your site. Conversions are a much more precious metric than rankings, backlinks, and traffic, and your website should be designed in such a way as to encourage conversions. After all, the entire purpose of SEO is to create leads for your business.

Contact us at JWD for more tips on how to improve your business’s SEO strategy!

 

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Your Website Could be the Culprit Why Your Sales Figure is Low

by Natalia Nikolayevna on August 22, 2014 , No comments

So you hired some web development team some time ago to build your website. You did that because your colleagues and a whole bunch of others told you that having a website is very important for your business.
Of course, you believe those words.

You yourself know that as a consumer, you get online to search for products and you expect your customers to do the same thing. But, in the case of your business, it has been some time and you see nothing, no big progress whatsoever and now you are beginning to feel like what you paid for the web design service is not even worth it.
Well, you might be missing a few important basic things when it comes to your website. So open your eyes to these;

web visitorKnow the KISS principle (Keep It Simple Stupid) when it comes to your site’s design. Look at what the website designer did to your site, was it something that is easy to the eyes or are you seeing complicated flash, banners or sidebars? If so, it’s now time to fully redesign that site of yours. A real expert website designer knows the logic behind concepts and designs and its effects to the marketing aspects of a site.

Next, go through your website and ask yourself; is this user-friendly? User-friendly means that everything about your website should be easy to manage for whosoever visits your website. Put yourself as a site visitor who is browsing through a product’s list but the list would not display because the visitor’s browser is not compatible with a certain element of the website. You know what’s going to happen next. The user will go back to the search engine and instead, find another provider. Uh, uh, that is a potential sale wasted. Make sure that your website it is compatible with every browser type, the contents are well-formatted and easy to scan, your users can navigate around easily. Also see to it that your site loads fast and all the forms are working.

You should also know that mobile is the now King device. More than fifty percent of those who search the Web use their Smartphones. Currently there are over 1.5 billion Smartphone users around the world. The question is, is your website designed to fit for all types of Smartphones? We at JWD know this fact that is why we make responsive web designs or the architecture where a website is accessible on every device.

Also, keep in mind that social media matters so make it as a part of your web design. Integrate your social media pages (yes, we are talking about Facebook, Google+ and Twitter) with your website as customers these days are likely contact you through your social network pages.

Since you already existed on the Web, make sure you are found when your customers look for you on search engines. See to it that the overall elements of your website are Search Engine friendly. Follow the search engines’ guidelines to avoid being penalized. Better yet, hire an expert Search Engine Optimization team to help you rank higher than your competition on search.

Now is the time to take action. Tweak your website into something profitable. Don’t just be another site on the Web, standout!

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